{"product_id":"customer-experience-thinking-simon-elliott","title":"Customer Experience Thinking - Si Elliott","description":"\u003cp class=\"MsoBodyText\" style=\"line-height: 115%; margin: .05pt 7.85pt .0001pt 1.15pt;\"\u003e\u003cspan style=\"mso-font-width: 105%; mso-ansi-language: EN-GB;\"\u003eWe’ve never been more connected, yet authentic connection feels increasingly rare.\u003cspan style=\"letter-spacing: 4.0pt;\"\u003e \u003c\/span\u003eIn a digital world, modern business has mastered reach, automation and optimisation. But\u003cspan style=\"letter-spacing: -.5pt;\"\u003e \u003c\/span\u003ein\u003cspan style=\"letter-spacing: -.4pt;\"\u003e \u003c\/span\u003ethe\u003cspan style=\"letter-spacing: -.45pt;\"\u003e \u003c\/span\u003epursuit\u003cspan style=\"letter-spacing: -.5pt;\"\u003e \u003c\/span\u003eof\u003cspan style=\"letter-spacing: -.4pt;\"\u003e \u003c\/span\u003eefficiency,\u003cspan style=\"letter-spacing: -.4pt;\"\u003e \u003c\/span\u003emany\u003cspan style=\"letter-spacing: -.5pt;\"\u003e \u003c\/span\u003ebrands\u003cspan style=\"letter-spacing: -.4pt;\"\u003e \u003c\/span\u003ehave\u003cspan style=\"letter-spacing: -.45pt;\"\u003e \u003c\/span\u003eunintentionally\u003cspan style=\"letter-spacing: -.4pt;\"\u003e \u003c\/span\u003ediluted\u003cspan style=\"letter-spacing: -.45pt;\"\u003e \u003c\/span\u003ethe\u003cspan style=\"letter-spacing: -.45pt;\"\u003e \u003c\/span\u003every\u003cspan style=\"letter-spacing: -.4pt;\"\u003e \u003c\/span\u003ething that builds trust and loyalty: meaningful human relationships.\u003c\/span\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoBodyText\" style=\"line-height: 115%; margin: 8.2pt 0cm .0001pt 1.15pt;\"\u003e\u003cspan style=\"mso-font-width: 105%; mso-ansi-language: EN-GB;\"\u003eIn \u003ci style=\"mso-bidi-font-style: normal;\"\u003eCustomer Experience Thinking\u003c\/i\u003e, Si Elliott combines over 20 years of marketing and customer experience leadership with behavioural science to reveal what really drives trust, loyalty and decision-making. Through 8 practical customer experience principles and 34 key behavioural biases, you’ll gain a clear framework for designing brand experiences that reduce friction, strengthen customer relationships and create meaningful emotional connection.\u003c\/span\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoBodyText\" style=\"line-height: 115%; margin: 8.25pt 0cm .0001pt 1.15pt;\"\u003e\u003ci style=\"mso-bidi-font-style: normal;\"\u003e\u003cspan style=\"mso-font-width: 105%; mso-ansi-language: EN-GB;\"\u003eCustomer Experience Thinking \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"mso-font-width: 105%; mso-ansi-language: EN-GB;\"\u003eis the essential, practical guide to building deeper customer\u003cspan style=\"letter-spacing: -.2pt;\"\u003e \u003c\/span\u003erelationships in\u003cspan style=\"letter-spacing: -.15pt;\"\u003e \u003c\/span\u003ean\u003cspan style=\"letter-spacing: -.2pt;\"\u003e \u003c\/span\u003eincreasingly\u003cspan style=\"letter-spacing: -.2pt;\"\u003e \u003c\/span\u003edigital\u003cspan style=\"letter-spacing: -.2pt;\"\u003e \u003c\/span\u003eworld.\u003cspan style=\"letter-spacing: -.1pt;\"\u003e \u003c\/span\u003eIt\u003cspan style=\"letter-spacing: -.1pt;\"\u003e \u003c\/span\u003ewill\u003cspan style=\"letter-spacing: -.15pt;\"\u003e \u003c\/span\u003echallenge how\u003cspan style=\"letter-spacing: -.2pt;\"\u003e \u003c\/span\u003eyou think about experience, encourage you to serve more meaningfully, and help you create connections that feel less transactional and more human.\u003c\/span\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Brown Dog Books","offers":[{"title":"Default Title","offer_id":57736526954883,"sku":"9781918428179","price":18.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0561\/8096\/5534\/files\/9781918428179.jpg?v=1775503649","url":"https:\/\/www.browndogbooks.uk\/products\/customer-experience-thinking-simon-elliott","provider":"Browndogbooks.uk","version":"1.0","type":"link"}