After being sent down from university Tony Tighe spent numerous summer seasons working in Benidorm, Spain, in the heady 1970s. But he always returned to work in his family's fruit and veg business in Liverpool. He longed to identify a career that would get him out of the fruit market and into a pinstripe suit. Eventually, following a successful sales position for a north-west based brewery, he was led into the world of Public Relations where he excelled, gained awards aplenty and got to the very top of the industry.
This book chronicles his hilarious life in that industry and how he succeeded despite harbouring the feeling of being an imposter. His success was down to hard work and the creativity he delivered to client PR campaigns coupled with his ability to sell – gleaned from the very market he detested so much.